http://www.socialblogroll.com/rss/ social blog roll http://feeds.feedburner.com/~r/Copyblogger/~3/370275581/ It’s almost time for the 2008 BlogWorld & New Media Expo. And yes, I will actually make it this year. Really. BlogWorld is happening September 20-21 (Executive and Entrepreneur option on the 19th) in wholesome Las Vegas, Nevada. You can check out the entire conference schedule here. I’ll be participating on two panels: Making Money Online with a Blog ...] http://feeds.feedburner.com/~r/Copyblogger/~3/371011549/ Is content king? To me, that seems like a silly question. “Content is king” is a metaphor, but apparently not a very good one. A good metaphor creates instant understanding. Given the amount of confusion and debate the phrase “content is king” kicks up, it’s not doing all that great a job in the instant-understanding department. I think ...] http://feeds.feedburner.com/~r/Copyblogger/~3/371949362/ So far in this series, we’ve discussed why testimonials are so powerful, how to collect testimonials with my “SPURF” system, and 10 ways to make your testimonials work harder. But what if you don’t have testimonials? What if you need other ways to give your credibility a boost? No problem. Yes, testimonials are a great way ...] http://feeds.feedburner.com/~r/Copyblogger/~3/375260143/ Drama. Drama jolts a reader into paying attention. Novels use it. Movies use it. TV uses it. There’s no reason why your content shouldn’t use it. And one of the best ways to create drama is to disagree with your headline. (Yes, I said disagree). So let’s look at an example: Headline: The Logical Case For Increasing Your Prices First Paragraph: Let’s ...] http://feeds.feedburner.com/~r/Copyblogger/~3/374268432/ Business and personal bloggers might seem to be on two ends of a spectrum. On the one side: logic, strategy and profits. On the other: empathy, passion and heart. Never the twain shall meet, right? There’s one point where they do come together, though. Whatever moves you to build an audience for your content, you need ...] http://feeds.feedburner.com/~r/Copyblogger/~3/382342871/ As mentioned yesterday, Mark McGuinness, Tony Clark and I are launching a new blog today called Lateral Action. It’s all about the intersection of creativity and productivity, and we’ve decided to introduce the blog using animated characters in three short videos. Here’s an intro to the first video: Lou has an MBA, and Lou gets things done. But ...] http://feeds.feedburner.com/~r/Copyblogger/~3/381583090/ Some of you might have noticed I’ve had a link to a site called Lateral Action in my signature line all summer. It’s taken us a bit longer than we expected to get launched, but I think it’ll be worth the wait. So what is it? Lateral Action is a new blog that explores the intersection of ...] http://feeds.feedburner.com/~r/Copyblogger/~3/376440190/ Who needs to learn how to read? After all, we all learned how to read fairly early in life, usually in elementary school, right? But do you know how to really read? More importantly, are you really reading? Reading can make you a better writer, as long as you’re paying attention and leaving time to actually write. But ...] http://feeds.feedburner.com/~r/Copyblogger/~3/377351602/ Just a quick note to let you know that Chris Pearson and I (ok… Chris) has added significant new power and flexibility to the Thesis Theme for WordPress. There’s also a special offer that runs through the weekend (at least you can thank me for that). Here’s what’s new with this latest update to Thesis (which ...] http://feeds.feedburner.com/~r/Copyblogger/~3/383288382/ Most of us know that diamonds are just well-organized carbon. There are 4 Cs that differentiate a fabulously expensive, brilliant diamond from an industrial-grade one: clarity cut color carats The same 4 Cs that define the value of diamonds can be used to shape great persuasive content. Master them and create content that attracts the eye, has real worth, ...]